AESTHETICS AND NATURE :
''What else can define aesthetics values more than nature itself? " Take a glance of a rising sun when it starts brightening the whole universe or feel the sparkles of stars when they shine more by complementing the pitch dark sky, feel the ecstasy of lush green dancing trees when they create music with the burst of rain and wild breeze, look around the serene, huge, magnetic mountains when they captivate you with its magical silence, listen the chirping of melodious birds, enjoy the sound of falling oceans, and let your soul feel the rhythm, feel the touch of cold wild wind on your cheeks while passing your hairs when it blows swiftly and spells on your spirit with its whistles. Feel all these aesthetics of nature and you get overwhelmed by how much valuable are aesthetics for human beings. If the Creator Who has created the universe has enlightened aesthetics in every particle of the universe then who else can deny the integrity of aesthetic values in human lives? Let's go deeper and explore it more.
PHILOSOPHICAL DEFINITION :
To get the importance of aesthetic values more vividly in our lives we need to understand its complete definition initially.
Initially, aesthetics can be defined as the branch of philosophy dealing with beauty and taste that leads to catharsis in the form of acute pleasure, that satisfies all human senses. Aesthetics are not just in our sights, it encompasses all human senses, predominantly it starts from our vision then it moves forward to our hearing, touch, taste, smell and to all the basic human senses. In most simple, vivid words whatever satisfies any of human sense relates to aesthetics and describes the vitality of aesthetics values somehow. In other words, you may say aesthetics play a quite vital role in pursuing and giving pleasures and success to human beings in every sphere of life, whether on personal, practical or professional levels, so aesthetic value from domestic to industrial levels is undeniable.
AESTHETICS DESCRIPTIONS HAS NO LIMITS :
To try to give a complete description of aesthetics and its values is like to build a bridge over the bridge. Its a huge and vast topic that can encompass, define and relate to the whole universe. You may see wherever you will find beauty everywhere. The Creator has created beauty in every single object, from the sky to earth from humans to animals from mountains to oceans, oceans to galaxies everywhere. No wonder wherever you see whether you have awareness of aesthetic sense or not you will feel the beauty and admire it and aspire for it, its human nature and to satisfy this nature Almighty has created beauty in every natural object and in nature's most beautiful masterpiece 'human being ' and specifically "woman" of course.
EVOLUTION OF HUMAN CIVILIZATION AND AESTHETICS :
With the evolution of human civilization, the necessity and tendency of admiring, and appreciating this sense have been becoming quite vital because it's not only connected with the satisfaction of human psychology but helping in almost every practical and professional phase of life too. Let's, take a look around and you will observe it. For instance, whether you want to decorate your personal paradise (your home) or you want to feel good by putting on something comfy and classy, whether you want to cook or you want to eat, whether you want to sale or buy, whether you want to travel in your hometown or somewhere outside, whether you want to go to doctor or engineer, musician or any other artist, the demand of aesthetic values are enhancing rapidly and gradually in all the industries and markets. The growing demand of aesthetics satisfaction is making it irresistible for all the industries and markets than just to boost it and work on it. Of course, the usability of a product also matters a lot but the success of product strategy is impossible without excelling and satisfying consumer's aesthetic needs.
CONNECTION OF MARKETING AND AESTHETICS :
Let's discuss few of industries, for instance, if we talk about food, whether you want it at home or food places your cravings should be on apex initially which will be boosted only by visible temptation. So initially, all the food industries keep their focus on its apparent aesthetics. Then, they hire designers who give it tempting shape, colour, texture. Finally showcase it with captivating covers and promote more with the help of catchy images, trendy videos and promote it more by showing the most glamouring and topped ranked celebrity to put their product on top. For example, let's take a look at Pakistan's one of the top foods brand Bundu Khan. They focus on taste to looks and all those necessary aesthetic markets values that boost their brand and make it a trademark in the food industry. For example, they have just hired Ayeza Khan Pakistan's one of the most beautiful and top model to boost their product.
https://youtu.be/Wm52ySwkqt4
In sum and substance, we can't finish describing aesthetics and aesthetic values in our lives. It encompasses our all spheres of lives. Human beings are civilized animals who aspire and demand everything aesthetically perfect, comfy, classy and well-shaped. For satisfying their these needs they are working on it since their birth on earth and polishing and enhancing its satisfaction consistently and gradually with the evolution of mankind. So, as nature itself describes aesthetics values predominantly so a human who is also a masterpiece of nature, can't keep detach himself from his own nature. That is an acknowledging fact now that the significance of aesthetics values are irresistible and everlasting in human lives.
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